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Digital TV for Sabah

Flanegan Bainon
3rd November 2020

Since September, I’ve been joining a few selected pitching competition and also, meet up with a few people who are in the local industry (Movie Production, Music, Events) in KK.
Then 3rd wave of COVID-19 Pandemic comes with no warning and all of the sudden CMCO (Conditional Movement Control Order) is starts again.

Non-Essential Business has to close and every employee has to work from home until further notice.

Most of the business pitch and sharing session suddenly move to Video Call (Zoom or Google Meet). There’s a minor problem when you try to convey your message and certain people you want to show sometimes didn’t switch their camera on. This makes me ponder whether they are interested or not.

I decide to stop every video call & also stop focus on beautifying pitching deck to lure future investors/collaborator.
The month of November is the month for me trying to complete Hinava Media’s first streaming platform under the name of Bayu TV. Hopefully will become Sabah’s Digital TV in a long-term vision.
So far here is the progress:
Front End
Back End
Front End is always my strongest when it comes to ideation. The layout and graphic can be done within 8 hours if I have all the assets ready. Then I’ll spend another hour or 2 to play around with the detail.
The Real Struggle for me is to connect the Back End’s system and integrate with the Front End.
Basically this 2 things able to communicate with no issues at all.
My aim for the Demo / Prototype Version of Desktop to be done before December.
I’m only talking about System of the Platform.

What about the Contents? I’ll think about it later once the system is at least usable and viewable for the users.

This is my idea forecast so far:
The plan may be Pivot or Change depends on the situation. With this idea, at least I have a clear small goal and then beyond that.
365 days / 12 months / 7 days / 24 hours / 5 hours.

Original Content

20 Contents
Aiming to have 20 Original Contents

Web Drama

10 Contents
Web Drama (include Animation) at least 12 Episodes (1 Hour per episodes)

Weekly Live Show

3 Contents
Music Showcase for Local Artist where they will perform their new song. Entertainment Variety Show and Current Issues News

Original Reporting

5 Contents
Documentary, Street Interview Reporting with at least 5 parts. (30 minutes to 2 hours per part)


2 Contents
Special Show such as Festivals or Year End.

Partnership Contents

40 - 50 Contents
Partner or Collaboration with Creator, Production House and Other Independent Network.

When it comes to Partnership Contents with other Creator and Production House.

I’m aiming to fill-in at least 70% of their content into this platform. Because I want to give the opportunity to others where they can earn from Exclusive Revenue.
Every Revenue earns from Ads (Banner or In-Screen), Subscription, Pay per View (PPV). 70% will go back to them. Bayu TV only asks for 30% is to maintain the server bandwidth and improve the system to be more responsive and user friendly.
I believe Paid Online Live Concert, Events and Exclusive Online Movie Premiere will be the norm and it will cut cost a lot for Creator and Event Company to earn more revenue through online. With AR, VR and XR getting improve day by day. Online Experience will be getting more interesting.
1. The first 5 years will be a Freemium Platform with Targeted Running ads to earn at least a small revenue to maintain the platform and a small amount to support the local.
2. On 3rd Year, Paid Subscription based will be implemented once Volume of Quality Content Catalog is in our portfolio.
3. By year 6, Bayu TV will be earning profits. I believe beside creating content, there’s a possibility we will venture out of other media-related stuff too.
Once Profit earns, 30% of the yearly profit will be put into the Community Bank such as Creator’s Scholarship for them to further their studies as Creator (Film-maker, Screen Writer etc), Donation and Micro Grant for Upcoming Creator.
I guess this is also the beginning of my Solopreneur before I start hiring people and create job opportunity for the people of Sabah.
That’s my first progress update and have a good day everyone.

Signing Out,
Flanegan Bainon
Founder of Hinava Media and Creator of Bayu TV.

Hinava Media (003080844-D)
33-01, 33rd Floor, Menara Keck Seng,
203 Jalan Bukit Bintang,
55100 Kuala Lumpur, Malaysia.

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